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SEO/SEM


Standing out from the rest, in the ever busy flows of the Internet requires more than just a good website and a robust coding infrastructure.

We make sure that the websites we build for our customers meet the sectoral guidelines for making it to the top of the search engine listings. The relevent guideliness from the relevant search engines are closely examined and the necessary steps are taken to make sure that those guideliness are adhered to during the development process.

A robust SEO/SEM service is rooted in making sure that your data hierarchies , information flows and dependencies are mapped throughly thus any SEO/SEM service that we provide starts with helping our customers arrange their information classifications in a clear and orderly manner. On top of that layer the technical touches are applied whether it be applying relevant microdata at all layers or making sure that relevant keywords are present at page titles. From applying the right alt tags to images to using semantic HTML ; all these small details add up in in the world of SEO. And these touches won't make much of a difference if your pages take longer than the appropriate thresholds to load.

Thus as any part of successfull SEO/SEM work ; we crown our work by making sure that the website performance meets the necessary thresholds and we use our coding and networking skills to make the necessary adjustments at the front end and backend layers towards achieving the required performance metrics.

With a robust SEO in place; then our SEM teams work closely with the customer on an ongoing basis to keep the company on top of the search results by continuously monitoring and scouting the web for relevant backlinks; relevant content hubs and liasion with the customer to produce the right organic content towards the ever changing needs of our customers.

We provide our customers with a performance based pricing mechanism where on top of modest monthly fee; we condition our total revenue on our performance criteria of how successfull we are in keeping you up in the search results. This also helps us to keep ourselves on our toes as we are always on the look to improve the KPIs that will make our customers more visible and more profitable on the web.

Our software development process which is run on modern CI/CD platforms can be schematised as below:

Listen

To our customer's needs.

Analyse

The best fit to fullfill the goals of our customer.

Design

The necessary architecture and interfaces for review.

Re-Design

After our customer's review to fine tune the details.

Code

In line with top industry standarts to achieve customer's requirements.

Alpha Test

With our inhous test teams to spot snags before presenting to customer.

Fine Code

To iron out the snags detected during alpha tests.

Beta Test

For the customer to test using real life scenarios.

Re/Code

To correct the mistakes and fill in the gaps that surface during the beta test.

Iterate

Beta Test- Re/Code cycle till customer satisfaction reaches 100%.

Live

Stage the software and babysit it as it is rolled through the enterprise for use.

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